The monthly report summarizes how your accounts performed over the course of a month. Reading it correctly helps you understand the value it adds.

• Reach: The number of unique people who saw the content.
• Impressions: The total number of views.
• Engagement: The total of likes, comments, saves and shares.
• Follower change: Followers gained/lost.
• Profile visits and clicks.

Look at the whole picture, not a single number. If follower growth is slow but engagement is high, it means your audience is small but interested; this is often more valuable than follower count alone. Comparing months shows which type of content works better. To understand a particular metric in detail, you can ask us at destek@gelecekdijital.com.