A keyword is the word or group of words that users type into a search engine. For example, "İzmir web design" is a keyword. Understanding these correctly lies at the foundation of SEO and advertising.

• Search volume: How often a word is searched for.
• Competition: How many businesses are competing for the same word.
• Intent: Someone searching "how to" is after information, while someone searching "price" is after a transaction.
• Length: Short, general words and long, specific phrases behave differently.

Long, specific words are searched for less but bring more qualified visitors; competition is also usually lower. The right choice starts with understanding your business and your target audience. To determine together which keywords matter for your business, you can reach us at destek@gelecekdijital.com.